PF3M Consultants UK Ltd is a boutique research and marketing management services consultancy that specializes in supporting customers by gaining market research insights, transforming into actions, and creating/developing marketing strategy, plans, and activities.
Companies are reducing their marketing budgets drastically resulting in the need to retrench/re-allocate full-time (FT) Marketing personnel, as the ROI vs. TO sales, is not justifying the need to have the support for a separate marketing department.
Such changes and the relocating of staff to other departments or merging of departments to oversee market research and marketing, has become the norm.
Marketing & Research Solutions
Companies are finding themselves in a predicament, as there is still a marketing budget allocated but is not being utilised effectively nor efficiently.
Recruiting FT personnel is not an option as headcount and overheads has to be reduced to a minimum.
So, “What do you do” when you do not have a dedicated marketing personnel to prepare a streamlined, simple and effective marketing and research plan and strategy, nor anyone to manage, and co-ordinate the activities?
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